Bridge - UI/UX
Duration - 2 months
My role - UI/UX Designer
My team - 5 UX Researchers
Demo Video
Tech Stack
Design - Adobe XD, Adobe Illustrator, Adobe Photoshop
Problem
In this project, we focused on elderly life. Since we are a team, we started by brainstorming and HMWs. Later, we all decided on an innovative problem, which is the senior immigrants' acculturation.
HMWsUser Research
We conducted 6 offline interviews with seniors who happened to have international immigration or domestic migration experiences (It’s really hard to find people with this kind of experience who happens to be a senior). Based on our interviews, we used the user spectrum to categories their behavior patterns and lifestyles.
User SpectrumPersona
We decided to use A’s lifestyles and behavior patterns and created a persona for type A users. Her name is Mary(美钰).
PersonaEmpathy Mapping
To better empathize with Mary, we created an empathy map for her.
Empathy MappingValue Proposition Canvas
Value proposition canvas is a very good tool for teams to brainstorm ideas and at the same time keep everyone aligned with the user.
Value Proposition CanvasWireframe
WireframeInformation Architecture
Information ArchitectureUI Specs
Here comes my favorite part!
UI SpecTakeaways
- Use large font size in elderly products
- Functionality must be simple and straight-forward
- Keep interactive logic simple