Bridge - UI/UX
Duration - 2 months
My role - UI/UX Designer
My team - 5 UX Researchers
Design - Adobe XD, Adobe Illustrator, Adobe Photoshop
In this project, we focused on elderly life. Since we are a team, we started by brainstorming and HMWs. Later, we all decided on an innovative problem, which is the senior immigrants' acculturation.
We conducted 6 offline interviews with seniors who happened to have international immigration or domestic migration experiences (It’s really hard to find people with this kind of experience who happens to be a senior). Based on our interviews, we used the user spectrum to categories their behavior patterns and lifestyles.
We decided to use A’s lifestyles and behavior patterns and created a persona for type A users. Her name is Mary(美钰).
To better empathize with Mary, we created an empathy map for her.
Value Proposition Canvas
Value proposition canvas is a very good tool for teams to brainstorm ideas and at the same time keep everyone aligned with the user.
Here comes my favorite part!
- Use large font size in elderly products
- Functionality must be simple and straight-forward
- Keep interactive logic simple